Social Media Executive – Premier Inn Location: Holborn, hyb...
Social Media Executive – Premier Inn
Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location
Function: Brand Marketing – Premier Inn
Salary/Grade: £32,000 - £35,000 dependant on skills and experiences + up to 15% bonus + discounts at Premier Inn hotels and our restaurants + healthcare + bens
Help Shape the Future of One of the UK’s Most Recognised Hospitality Brands
Join Premier Inn at a genuinely exciting moment of brand transformation. We’re growing fast, elevating our organic social presence, and looking for a Social Media Executive who’s creative, curious, and ready to make a visible impact.
Why This Role Stands Out
This isn’t a routine social role. You’ll be hands‑on during a pivotal period, including:
- Launching major brand‑defining campaigns
- Working with a new social agency
- Building our presence across TikTok, Instagram and Facebook
- Reaching new audiences and strengthening our growing community
- Bringing a more reactive, culturally aware approach to social
Your ideas will be valued. Your work will shape how millions experience the Premier Inn brand.
What You’ll Do
Champion Organic Social
- Lead the UK organic social strategy, ensuring content is impactful, relevant and tailored to each platform
- Oversee content creation and approvals across key channels
- Advise wider Whitbread teams on social best practice
Drive Collaboration & Campaigns
- Manage and inspire our external agency partnership
- Work closely with Brand Marketing, PR, eCRM, Insights and more
- Activate integrated campaign moments and identify cultural trends we should join
Grow Engagement & Performance
- Review analytics and platform updates to refine our approach
- Lead influencer and creator activity to ensure authentic partnerships
What You’ll Bring
- Hands‑on social experience with a major Business-to-Consumer (B2C) brand or recognised social agency
- Strong understanding of TikTok, Instagram and Facebook
- Experience working with agencies
- Proven ability to create or guide standout social content
- Confidence acting as a guardian of tone, guidelines and brand safety
Why Join Us
You’ll be part of a supportive, ambitious performance marketing team where creativity, experimentation and learning is encouraged. Your work will directly influence brand perception and business results.
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
Ready to Make an Impact?
If you’re enthusiastic about storytelling, social creativity and helping shape a major UK brand, we’d love to hear from you.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 138342-4492
Advertised: 05 Feb 2026
Application closed: 08 Apr 2026
